Want to improve your search ranking in Google and other search engine results? Then you’ve definitely come to the right place. Ensuring you take steps in making your site discoverable by search engines like Google is very important. You simply can’t create a website, share a few posts and expect your site to appear on page 1 of Google’s search results. You need to take certain steps to help your site rank high on Google’s search results. It’s not just Google, these steps also helps your site rank high on other search engine results page (SERP).
One such step is working on your site’s search engine optimization (SEO). If done properly, an SEO strategy can help improve your site’s search ranking and digital marketing efforts. However, there is a common myth people have when dealing with matters SEO. Many believe that any sought of SEO can help improve their site ranking on search engine sites. On the contrary, you need to do it right. Hence, in this post we are going to share with you tips on how to improve your site’s SEO in Adelaide. This basic on-page SEO tips will help you learn how best to optimize your site for humans and search algorithm crawlers.
Familiarise Yourself with Google’s Current Algorithm
Familiarising yourself with Google’s current algorithm is a must in any online SEO marketing strategy. This is a very crucial step as it allows you to set up your site for long-term SEO success. Furthermore, it prevents you from being penalized by Google once they roll out some of their new updates.
If you are new to Google’s search algorithms, this can be a tricky subject. Luckily, there are several online resources SEO experts use to keep track of Google’s algorithm. One such online resource/database is Google’s Webmaster Central and The Webmaster. There is also an online database at Moz detailing Google’s ever-changing algorithms.
Pick The Right Keyword For Your SEO Adelaide Campaign
Once you’re familiar with Google’s current algorithm, you need to pick the right keyword. Be very careful with this step as this is the search term you’ll rank for in search engines. The best way to find the right keywords or phrases is by focusing on how people do their searches. For instance, if you are working on a hotel post, you’ll want to know how people search for hotels online. In simple terms, you’ll want to know the words or phrases they key in when searching for hotels in your city.
If done properly, the process of finding the right keyword can be very effective. One way you can approach this is by using the right keyword tools. In fact, many certified SEO companies in Adelaide use keyword tools to find the perfect search term. One such tool is Google Keyword Planner. This keyword tool allows you to see how people conduct searches on Google. One thing to note however, despite it being free, you might need an Adwords account to use it.
Do Some Research On Your Competitors
Doing research on competitors is an important step for anyone keen on improving their site’s SEO in Adelaide. Once you have settled on a keyword, it is important to see how your competitors are using it. The best way you can do this is by conducting a search on Google. Try as much as possible to have your history hidden so Google doesn’t give you results based on them.
Once you have you done your search pick a page from Google’s search results (avoid the ad results on the top). Once you opened one of the pages, proceed to carry out your investigation. Things you should be looking out for when carrying out investigations on your competitors include;
- How they’ve used their search term
- The number of times they have used the keyword
- Where they have used the keyword
- Check to see what SEO techniques they are not using
Once you have answers to this question, see how best you can use your keyword to improve your SEO Adelaide. You can also do some research on your competitors’ keyword strategy using online tools like BuzzSumo. SEM Rush is another useful SEO services tool that allows you to find your competitors keyword.
Check To See Your Current Keyword Ranking
To improve your site’s SEO in Adelaide, you need to first know your current keyword ranking. This fact also applies to new sites. You might be tempted to overlook this with a new site but don’t, it’s a crucial step in any SEO project management. Furthermore, they are a number of online resources and tools that can help you get this information. You won’t have to do too much work.
One such online resource is the SERPs. This tool allows you to even see ranks of a specific keyword in your page content. To get your search term ranking, simply type in the keyword and your URL.
What we personally love about this tool is that it allows you to factor in other search engines like Yahoo and Bing. Some of the items you are sure to receive on your SERPs search page include;
- The position of your site for a particular keyword
- Your average monthly searches
- An average of your cost-per-click keyword (Very useful for paid searches like Google Adwords)
Get External Links For Your Site
Getting external links for your site is extremely important especially if you are dealing with a new site. What are the external links you ask? Well, they are simply links of other websites. One of the reasons why they are of great importance to any SEO Adelaide marketing strategy is Google. In general, Google uses external links to judge the importance of your site or post. Think of external links as word of mouth.
The more people praise your work the more other people take note. To have a good amount of quality external links, you should master the art of link building. If you are new to link building I suggest you familiarise yourself using online resources and database. One such place to do just that is Backlinko.
There you have it, 5 tips to help improve your site’s SEO in Adelaide. In addition to reading this post, we suggest you familiarise yourself with the use SEO tools in the market. For instance, look into SEO tools that integrate your site and social media marketing campaigns.
For additional information on how to improve your site’s page of search, contact Digital Media Hub. Call us on 1800 200 340 or click here to get a quote. We have a knowledgeable staff ready to assist you with all your SEO needs. To make it even better, we’ll help you have the right SEO Adelaide marketing strategy from as early as your site’s web designing phase.